It’s actually quite frustrating, all the incredible media sites that are available online like Hulu, Pandora, BBC and NBC to name but a few but most people can only access a fraction of them. The culprit is a technology called geotargeting which controls what we have access to online.
Geotargeting works in quite a simple way, when we connect to the internet our IP address is readily available to every web site we visit. This IP address can be used to locate our exact geographical position and that’s what many web sites do. When we connect to a site they look up in a database where the IP address is registered to and this determines what content we see.
In many instances this is quite beneficial, for instance the search engines use this technology to give us relevant results to our queries. When we type in a search query, the results are tailored to our actual position – meaning if we search for an electrician we will get local results rather than ones in a different continent.
The other effects of geotargeting are not so useful, American users get blocked from online casino sites due to their laws on gambling, media sites restrict access to local audiences due to licensing issues. You’ll not get blocked when accessing web sites based in the same country, but you will if you accessing from a different one. People who emigrate or spend a lot of time outside their own country are especially affected, I travel a lot and when I’m away from home I can’t access the BBC Iplayer abroad for example.
This video may help –
The only way to access these sites is to disguise your IP address, you can do this in two main ways. The first is to use a proxy server – this is a server that sits between you and the website you visit forwarding requests as required. The benefit of this is the web servers only registers the proxy server address not yours. Many of the media sites like Hulu and NBC though will block this access and you will need to connect through a VPN (virtual provate network) . There’s loads of information online about these workarounds, so just check online for a solution.